Glastonbury, CT, November 2024 — Travel Insured International (Travel Insured), a leading travel insurance provider, announces receipt of the 2024 Gold Magellan award from Travel Weekly. Travel Insured won the award within the Travel Services segment and the Travel Insurance – Marketing-Social Media category for their Travel Protection Brand Awareness and Education Campaign.

Their entry, Educating and Empowering Travelers, focused on traveler moments, relatable travel experiences, and educational content to showcase the true benefits of travel insurance. This highly successful Facebook and Instagram campaign featured targeted messaging, interactive content, and personalization to drive both conversions and brand awareness. By leveraging user-generated content and relatable travel experiences, the campaign has reached over one million travelers and achieved a remarkable 47.7% lead-to-quote conversion rate, while driving significant engagement across the digital platforms.

Other key campaign metrics included: 

These impressive results and innovative approaches to demystifying travel insurance through social media underscore why Travel Insured International’s campaign resonated strongly with today's travelers.

Reflecting on this recognition, Sherry Sutton, VP of Marketing at Travel Insured International, shared, "Winning the Gold Magellan Award reflects Travel Insured’s commitment to meeting travelers where they are, with social media marketing content that resonates. By sharing real stories and practical advice, we've made travel insurance more accessible and understandable for everyone."

The prestigious Magellan Awards recognize excellence across all travel industry sectors, from hospitality and cruise lines to digital services and travel agencies. Selected by an elite panel of industry experts, these awards highlight exceptional design, marketing, and customer service achievements. A Magellan Award represents peer recognition at the highest level of travel industry achievement. Travel Weekly is the most influential provider of news, research, opinion and analysis to the North American travel trade marketplace. Travel Weekly is part of the Northstar Travel Group, the world’s largest travel business-to-business travel publisher.

Travel Insured’s award is featured in the November issue of Travel Weekly, which includes a section dedicated to this year’s winners. 

For a complete list of all winners, visit Winners List - Travel Weekly Magellan Awards (travelweeklyawards.com).

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About Travel Insured International

Travel Insured International (TII), a leading travel insurance provider, is part of Crum & Forster Accident & Health and A&H Travel insurance. Crum & Forster is a national commercial property and casualty group of insurance companies. Since 2000, Crum & Forster’s Accident & Health Division has offered a diverse portfolio of specialty insurance and reinsurance products nationwide. We place a strong focus on product development and creative distribution methods, along with excellent client service and support. In addition, our ability to provide international Accident & Health solutions through innovative captive solutions as well as through various partnerships with our affiliated entities demonstrates our dedication to providing alternative strategies in an ever-changing insurance market. 

Since 1994, TII has proudly served as a trusted companion for global travelers, offering comprehensive insurance and assistance services.

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Crum & Forster, rated “A” Excellent by A M Best (2023). The C&F logo, C&F, Crum & Forster, Travel Insured International and the TII logo are registered trademarks of United States Fire Insurance Company.